Why are social media links in LibraryAware shortened?

When you share an Item from LibraryAware to social media, LibraryAware creates a permanent link to that Item using a short, social media-friendly URL. The URL now begins with libraryaware.com instead of 4la.co.  The 4la.co links already redirected to libraryaware.com, so we are reducing a step to get readers to their link destinations quicker. These persistent links allow us to track clicks on your Item so that you can view statistics for your Promotion.  

In Facebook, these URLs appear under the title of your post. That display is controlled by Facebook.

For more information on statistics for your Promotion and Items, see the Promotional Reports Help page.

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