What is the difference between a newsletter and an e-blast?

Newsletters (from the Newsletters tab of LibraryAware):
  • Are used to send regularly scheduled communications on a specific topic or theme. 
  • Allow subscribers to sign up for the communications that matter to them.
  • Have permanent URLs that automatically update if the newsletter is edited.

Email communications under the Promotions section of LibraryAware (including e-blasts and the Newsletter Builder):
  • Are used to send infrequent or one-time communications to a group of people or an individual person.
  • Communicate on a variety of topics, without a common theme.
  • Generate a new URL each time the item is edited and sent to subscribers.

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