Newsletters (from the Newsletters tab of LibraryAware) can be used to:
- Send regularly scheduled communications on a specific topic or theme.
- Allow subscribers to sign up for the communications that matter to them.
Email communications under the Promotions section of LibraryAware (including e-blasts and the Newsletter Builder) can be used to:
- Send infrequent or one-time communications to a group of people or an individual person.
- Communicate on a variety of topics, without a common theme.