How do I view statistics on my newsletters and newsletter lists?

If you have Newsletter Builder (for corporate customers), go to the Welcome to the Newsletter Builder platform page to learn about creating your newsletters.

You can view stats for an entire Newsletter List  or a single newsletter issue.

To view statistics on a newsletter list:

  1. Access the Newsletters section by selecting Newsletters from the top of the LibraryAware page.
  2. On the left side of the Newsletters Overview page, click the Newsletter Lists link.
  3. A list of all your newsletter lists will display.  Click the List Overview link below the newsletter list name.
  4. The List Overview page will show you statistics on the newsletter list, for the selected date range.  You can adjust the date range by selecting a beginning and end date, then clicking the Update button.
  5. The following statistics will be displayed for the newsletter list:
    • Number of subscribers that your newsletter issues were sent to within the selected date range 
    • Percentage of unique opens
    • Percentage of unique views
    • Total number of clicks in the newsletter issues sent
    • Percentage of subscribers that first opened the issue on a phone
    • Percentage of subscribers that first opened the issue on a desktop or tablet
You will also find a list of each newsletter issue sent during the selected date range.  You can click on any column to sort by that column.  For each issue, you will see the following for the selected date range:
  • Name of the newsletter issue
  • Subject of the email sent
  • Number of subscribers your newsletter issue was sent to.
  • Date the issue was sent.
  • Unique Opens within the selected date range:
    • The number of unique subscribers that opened the issue.
    • The percentage of subscribers that opened the issue.
    • Which subscribers opened the issue and how many times the subscriber opened it. (See this list by clicking the number link from the Unique Opens column.  You can also see when a subscriber opened the email by clicking on a subscriber name in the chart.)
  • Unique Views within the selected date range:
    • The number of unique subscribers that viewed the issue online.
    • The percentage of subscribers that viewed the issue online.
    • Which subscribers viewed the issue online and how many times it was viewed.  (See this list by clicking the number link from the Unique Views column.   You can also see when a subscriber viewed the email by clicking on a subscriber name in the chart.)
  • Total number of clicks for the newsletter issue (click the number link  in the Total Clicks column to view the URLs that were clicked)
  • Number of bounces (click the number link  in the Bounces column to view the email addresses that bounced)
  • Number of unsubscribes (click the number link  in the Unsubscribes column to view the subscribers that unsubscribed)

To view statistics on a specific newsletter issue:

  1. Access the Newsletters section by selecting Newsletters from the top of the LibraryAware page.
  2. On the left side of the Newsletters Overview page, click the Newsletter Lists link.
  3. A list of all your newsletter lists will display.  Click the View Issues link below the newsletter list name.
  4. A list of the issues for that newsletter list will display.  If your newsletter issue has already been sent, you will be able to see:
    • The number of subscribers your email was last sent to.
    • The time and date the email was last sent.
  5. Click the View Statistics link to the right of the issue for which you would like to view statistics.
  6. Statistics for the newsletter issue will appear below the links on the right:
    • Opens:
      • The number of times the newsletter was opened.
      • Which subscribers opened the newsletter and how many times the subscriber opened it. (See this list by clicking the number link under “Opens.” You can also see when a subscriber opened the email by clicking on a subscriber name in the chart.)
    • Clicks:
      • The number of times a link was clicked within your newsletter.
      • The URLs clicked within your newsletter. (See this list by clicking the number link under “Clicks.”)
    • Views
      • The number of times the newsletter was viewed online.
      • Which subscribers viewed the newsletter online and how many times the subscriber viewed it. (See this list by clicking the number link under “Views.” You can also see when the newsletter was viewed by clicking on a subscriber name in the chart.)
    • Bounces:
      • The number of newsletters that bounced.
      • Which email addresses bounced.  (See this list by clicking the number link under “Bounces.”)
    • Unsubscribes:
      • The number of subscribers that unsubscribed from this newsletter.
      • Which subscribers unsubscribed. (See this list by clicking the number link under “Unsubscribes.”)

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