How do I view statistics on my newsletters and newsletter lists?

If you have Newsletter Builder (for corporate customers), go to the Welcome to the Newsletter Builder platform page to learn about creating your newsletters.

You can view stats for an entire Newsletter List  or a single newsletter issue.

To view statistics on a newsletter list:

  1. Access the Newsletters section by selecting Newsletters from the top of the LibraryAware page.
  2. On the left side of the Newsletters Overview page, click the Newsletter Lists link.
  3. A list of all your newsletter lists will display.  Click the List Overview link below the newsletter list name.
  4. The List Overview page will show you statistics on the newsletter list, for the selected date range.  You can adjust the date range by selecting a beginning and end date, then clicking the Update button.
  5. The following statistics will be displayed for the newsletter list:
    • Number of subscribers that your newsletter issues were sent to within the selected date range 
    • Percentage of unique opens
    • Percentage of unique views
    • Total number of clicks in the newsletter issues sent
    • Percentage of subscribers that first opened the issue on a phone
    • Percentage of subscribers that first opened the issue on a desktop or tablet
You will also find a list of each newsletter issue sent during the selected date range.  You can click on any column to sort by that column.  For each issue, you will see the following for the selected date range:
  • Name of the newsletter issue
  • Subject of the email sent
  • Number of subscribers your newsletter issue was sent to.
  • Date the issue was sent.
  • Unique Opens within the selected date range:
    • The number of unique subscribers that opened the issue.
    • The percentage of subscribers that opened the issue.
    • Which subscribers opened the issue and how many times the subscriber opened it. (See this list by clicking the number link from the Unique Opens column.  You can also see when a subscriber opened the email by clicking on a subscriber name in the chart.)
  • Unique Views within the selected date range:
    • The number of unique subscribers that viewed the issue online.
    • The percentage of subscribers that viewed the issue online.
    • Which subscribers viewed the issue online and how many times it was viewed.  (See this list by clicking the number link from the Unique Views column.   You can also see when a subscriber viewed the email by clicking on a subscriber name in the chart.)
  • Total number of clicks for the newsletter issue (click the number link  in the Total Clicks column to view the URLs that were clicked)
  • Number of bounces (click the number link  in the Bounces column to view the email addresses that bounced)
  • Number of unsubscribes (click the number link  in the Unsubscribes column to view the subscribers that unsubscribed)

To view statistics on a specific newsletter issue:

  1. Access the Newsletters section by selecting Newsletters from the top of the LibraryAware page.
  2. On the left side of the Newsletters Overview page, click the Newsletter Lists link.
  3. A list of all your newsletter lists will display.  Click the View Issues link below the newsletter list name.
  4. A list of the issues for that newsletter list will display.  If your newsletter issue has already been sent, you will be able to see:
    • The number of subscribers your email was last sent to.
    • The time and date the email was last sent.
  5. Click the View Statistics link to the right of the issue for which you would like to view statistics.
  6. Statistics for the newsletter issue will appear below the links on the right:
    • Opens:
      • The number of times the newsletter was opened.
      • Which subscribers opened the newsletter and how many times the subscriber opened it. (See this list by clicking the number link under “Opens.” You can also see when a subscriber opened the email by clicking on a subscriber name in the chart.)
    • Clicks:
      • The number of times a link was clicked within your newsletter.
      • The URLs clicked within your newsletter. (See this list by clicking the number link under “Clicks.”)
    • Views
      • The number of times the newsletter was viewed online.
      • Which subscribers viewed the newsletter online and how many times the subscriber viewed it. (See this list by clicking the number link under “Views.” You can also see when the newsletter was viewed by clicking on a subscriber name in the chart.)
    • Bounces:
      • The number of newsletters that bounced.
      • Which email addresses bounced.  (See this list by clicking the number link under “Bounces.”)
    • Unsubscribes:
      • The number of subscribers that unsubscribed from this newsletter.
      • Which subscribers unsubscribed. (See this list by clicking the number link under “Unsubscribes.”)

Creating & Using Newsletters

  1. How do I create a newsletter list?
  2. How do I edit a newsletter list?
  3. How do I create a newsletter from an EBSCO or NoveList alert?
  4. How can I see a list of my newsletter lists?
  5. How can I see which newsletter lists receive syndicated content?
  6. What are starred Newsletter Lists and how do I manage them?
  7. How do I sign up to receive notifications for Advance Lists or Draft NextReads newsletters?
  8. I only want to receive notifications for specific NextReads Newsletter Lists. How do I set this up?
  9. How do I deactivate a newsletter list that is no longer in use?
  10. How do I view the list of NextReads newsletters that are available for editing?
  11. How do I create and edit a newsletter issue?
  12. How are the colors in my color swatch used in the newsletter?
  13. How do I add a book to my newsletter?
  14. How can I add a blank book record to my newsletter if the book is not in the LibraryAware database?
  15. How can I add an e-book record to my newsletter?
  16. How do I add an audiobook to my newsletter?
  17. Is there a way to embed a video in my newsletter?
  18. How do I change the branding set used in a newsletter issue?
  19. How do I edit the header of my NextReads newsletters?
  20. How do I set up and edit catalog links for my NextReads newsletters?
  21. How can I check the catalog links in my newsletter?
  22. How do I print newsletters?
  23. How do I copy a Newsletter Issue?
  24. How do I view a list of my draft newsletter issues?
  25. How do I send a test email for a newsletter issue?
  26. How do I schedule a newsletter issue to send to my subscribers?
  27. How do I change the “Reply To” email address for my newsletters and other emails?
  28. How can I see a list of the newsletters that are scheduled to be delivered?
  29. How can I view a list of newsletter issues that have been sent to subscribers?
  30. How do I cancel or reschedule the delivery of a newsletter?
  31. What is the URL for my published newsletter?
  32. How can I get the permanent link to a newsletter?
  33. How can I embed a newsletter issue on my website?
  34. How can I view the list of subscribers to a Newsletter List?
  35. How do I view statistics on my newsletters and newsletter lists?
  36. How can I get a report of the newsletter issues sent for my library?
  37. How can I get subscriber activity report?
  38. Can our patrons subscribe to feeds of our newsletter lists?
  39. How can a parent organization distribute a newsletter to a child organization?
  40. What is the NextReads Advance List and how do I view it?
  41. How do I order Advance List items from Baker & Taylor?
  42. At the Advance List, how do I flag a title for deletion?
  43. My Advance List export file is not displaying properly when I open it. What do I do?

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