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I want a focused plan to promote a specific library service

← Getting Started
Harness the power of our professionally designed print, email, and digital templates with a strategic marketing plan. Our campaign guides help you connect with specific audiences like new cardholders, teachers, and job seekers. We’ll walk you through the key steps that are essential for looping in all necessary stakeholders, including informing your staff members for a coordinated rollout. Watch the accompanying recorded microtrainings for more in-depth guidance and helpful tips. 

Campaign guide topics:

  • Communicating New Changes in Service
  • Engaging Your Cardholders
  • Getting Your Community Back to Work  Promoting Storytime 
  • Promoting Books Online
  • Promoting Summer at the Library
  • Promoting Your NextReads Newsletters Using LibraryAware
  • Readers' Advisory in a Pandemic and Beyond
  • Reopening Your Library
  • Supporting Students and Teachers


Search the keywords campaign guide to bring up all created resources and start engaging your patrons! 



Click Create under the campaign guide you would like to read. Each campaign guide includes keywords to find all related templates.

NOTE: To activate the links in each guide, save the flyer, then select the View PDF option from the item’s thumbnail. 





You can also search by the campaign guide’s title to find a specific theme. For example, search promoting storytime. 











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