Newsletter Send History
The Newsletter Send History report (under the Reports tab at the top of the page) will give you information about the newsletter issues that were sent during a selected date range.
By default, the statistics for all newsletters sent out in the past three months are displayed. Use the Newsletter Lists field at the top of the page to select the Newsletter List(s) for which you want a report. From the date field, select a date range. Click the Update button after you have selected a date range.
The following statistics will be displayed for the select (or all) newsletter lists suring the selected date range.
- Number of Emails Sent.
- Percentage of Unique Opens (individual subscribers that opened the email).
- Percentage of Unique Views (individual subscribers that viewed the email online).
- Total Clicks (how many clicks on links in the emails, including multiple clicks on individual links).
- Percentage of subscribers that first opened the email on Mobile (phone).
- Percentage of subscribers that first opened the email on Desktop (tablet and desktop).
You will also find a list of each newsletter issue sent from the selected (or all) newsletter lists during the selected date range. You can click on any column to sort by that column. You will see:
- Name of the newsletter issue
- Subject of the email sent
- Number of subscribers your newsletter issue was sent to.
- Date the issue was sent.
- Name of the newsletter list for the newsletter issue
- Unique Opens:
- The number of individual subscribers that opened the email.
For example: If an email were opened 3 times by the same individual it would count as 3 total opens but 1 unique open. - The percentage of individual subscribers that opened the email.
- Which subscribers opened the email and how many times the subscriber opened it. (See this list by clicking the number link from the Unique Opens column. You can also see when a subscriber opened the email by clicking their name in the list.)
- Unique Views:
- The number of individual subscribers that viewed the issue online. For example: If an email was viewed online 3 times by the same individual it would count as 3 total views but 1 unique view.
- The percentage of individual subscribers that viewed the issue online.
- Which subscribers viewed the issue online and how many times it was viewed. (See this list by clicking the number link from the Unique Views column. You can also see when a subscriber viewed the email by clicking on a subscriber name in the chart.)
- Total Clicks:
- The number of times links were clicked by an individual subscriber, including multiple clicks on a single link.
- The number of individual subscribers that viewed the email online. (See the list of links clicked and the number of clicks on each by clicking the number link from the Total Clicks column.)
- Unique Clicks:
- The number of individual subscribers that clicked on links.
For example: If an individual clicked on 3 links it would count as 3 total clicks but 1 unique click. - The percentage of individual subscribers that clicked on links.
- Which subscribers clicked on links and how many links they clicked on. (See this list by clicking the number link from the Unique Clicks column.)
- Individual Link Clicks: The number of links clicked by individual subscribers. (See the list of subscribers and the number of links they each clicked by clicking on the number link from the Individual Links Clicked column.)
- Bounces: The number of subscribers that the email could not be delivered to. Bounces are classified as hard or soft bounces.
- Unsubscribes: The number of subscribers that unsubscribed.
Select the Export to CSV button to download a spreadsheet of your report.