Folder Metrics
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Accessing the Folder Metrics Page
The Folder Metrics report provides an overview for selected (or all) folders and statistics on the various item types/delivery channels in those folders during the selected date range. To access this report, click the Reports link at the top of the page, then select Metrics on the left.
NOTE: This report is similar to the Folder Report found under individual folders but provides statistics for all or multiple folders simultaneously.
Filtering the Folder Metrics Report
You can apply various filters to tailor the Folder Metrics report to your specific needs.
Starred/All: Click Starred to view statistics for only the items you have starred. Click All to view statistics for all items.
Created By: Use the drop-down menu to select an individual user and view statistics for items they have created.
Select Folders: Click the box to open a list of your organization’s folders. Select one or more folders to view.
Date Range: Select a start and end date for the publication date range (or creation date for print items), then click Update.
Tabs for Specific Statistics
Use the tabs to view specific statistics for each delivery channel:
NOTE: To export data, use the Export Current Tab to CSV button at any tab of the Folder Metrics Report.
Overview
This section provides a high-level overview for the selected (or all) folders during the chosen date range, including:
- Total Users reached through emails and widgets
- Total link Clicks across all delivery channels
- Total Social Posts (Facebook and/or Instagram)
- Total Print Items created
This section provides statistics on emails sent by your organization from the selected (or all) folders during the chosen date range, including:
- Number of Emails Sent
- Percentage of Unique Opens (individual subscribers who opened the email)
- Percentage of Unique Views (individual subscribers who viewed the email online)
- Total Clicks (total clicks on links in the emails, including multiple clicks on individual links)
- Percentage of subscribers who first opened the email on Mobile (phone)
- Percentage of subscribers who first opened the email on Desktop (tablet and desktop)
Below the Email Overview, you will see a list of each email sent by your organization from the selected (or all) folders during the chosen date range. Click on any column header to sort by that column. For each email, you can view:
- Name of the e-blast
- Name of the folder the e-blast is in
- Subject line of the email
- Number of subscribers the email was sent to
- Date the email was sent
- Unique Opens:
- The number of individual subscribers who opened the email. For example: If an email is opened 3 times by the same individual, it counts as 3 total opens but 1 unique open.
- The percentage of individual subscribers who opened the email
- Which subscribers opened the email and how many times they opened it (See this list by clicking the number link from the Unique Opens column. You can also see when a subscriber opened the email by clicking their name in the list)
- Unique Views:
- The number of individual subscribers who viewed the email online. For example: If an email is viewed online 3 times by the same individual, it counts as 3 total views but 1 unique view
- The percentage of individual subscribers who viewed the email online
- Which subscribers viewed the email online and how many times they viewed it (See this list by clicking the number link from the Unique Views column. You can also see when a subscriber viewed the email by clicking on a subscriber name in the chart)
- Total Clicks:
- The number of times links were clicked by an individual subscriber, including multiple clicks on a single link
- The number of individual subscribers who viewed the email online (See the list of links clicked and the number of clicks on each by clicking the number link from the Total Clicks column)
- Unique Clicks:
- The number of individual subscribers who clicked on links, regardless of how many links or how many times they clicked (Unlike a "total click" which counts every click, a unique click focuses on the number of people who clicked, not the total number of clicks)
- The percentage of individual subscribers who clicked on links
- Which subscribers clicked on links and how many links they clicked on (See this list by clicking the number link from the Unique Clicks column)
- Individual Link Clicks: The number of links clicked by individual subscribers (See the list of subscribers and the number of links they each clicked by clicking on the number link from the Individual Links Clicked column)
- Bounces: The number of subscribers that the email could not be delivered to (Bounces are classified as hard or soft bounces)
- Unsubscribes: The number of subscribers who unsubscribed
Links
This section lists statistics for all links (except Mail-to links) across all items from the selected (or all) folders during the chosen date range, including:
- Total Clicks on all links (except Mail-to links)
- Total Links (except Mail-to links)
For each link, you can view:
- Name of the item that included the link
- URL of the link
- Format type of the item that included the link
- Name of the folder the item is in
- Date the item was published
- Total Clicks on the link
Widgets
This section lists statistics for widget slides (within your organization’s promotional widget containers) across the selected (or all) folders during the chosen date range, including:
- Total Clicks on all widget slides within your organization’s promotional widgets containers
- Total Links of all widget slides within your organization’s promotional widgets containers
For each widget slide, you can view:
- Name of the widget slide
- Name of the widget container
- Name of the folder the widget slide is in
- Date the widget slide was published
- Expiration date for the widget slide
- Total Clicks on the published widget (Clicks refer to when a user clicks on a widget slide to access the page the slide links to)
- Total Views of the published widget (Views refer to when the widget slide is initially loaded and displayed on your website for a user. A view only counts the first time the widget slide is displayed. Subsequent views of the same slide are not counted. If a user clicks away from the website before a slide is displayed, a view will not be counted for that slide.)
This section lists statistics for all Facebook posts across the selected (or all) folders during the chosen date range, including:
- Total Posts to Facebook
- Total Clicks on the Facebook posts
For each Facebook post, you can view:
- Name of the item that was posted (If it wasn’t an item, it will show “Facebook post”)
- Name of the folder the posted item is in
- Date of the post
- Total Clicks on the post
This section lists statistics for all Instagram posts across the selected (or all) folders during the chosen date range, including:
- Total Posts to Instagram
- Total Interactions with the Instagram posts
- Total Impressions for the Instagram posts
- Total Reach of the Instagram posts
For each Instagram post, you can view:
- Name of the item that was posted
- Name of the folder the posted item is in
- Date of the post
- Total Interactions with the post
- Total Impressions fot the post
- Total Reach of the post
This section lists all print items created in the selected (or all) folders during the chosen date range, including:
- Name of the print item
- Format type of the item
- Creation Date of the item
- Creator (name of the user) of the item
- Name of the Folder the item is in