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Promoting Your Events

Your library offers so many events in-person and online: storytimes, author readings, book club discussion, movie viewings, and so much more. Make sure your patrons are attending! Use the multiple communication tools available in LibraryAware to spread the word. 

Use emails


LibraryAware includes a variety of email templates to promote events for every age group, making it easy to target your message. Search “events e-blast,” “large text e-blast,” “summer e-blast,” or other keywords. Or click on the e-blast format and browse the available templates. You can also create an event newsletter under the Newsletter link; read about the different features for each option.

For step-by-step instructions on how to upload subscribers and edit email templates, see our email help page.

Use event flyers and posters


Promote your event for kids, teens, and adults. Search keywords like “poetry,” “retirement,” “monthly calendar,” “summer reading,” “storytime,” etc. and then refine by the Flyers-Events format.

In addition to printing out these book flyers, you can also post these book flyers to social media or turn them into an e-blast using a template made just for that purpose. Search “placeholder” and refine by the E-blast format. 

Use social media


Social media is a great way to spread the word to not only your patrons, but to non-cardholders as well, extending your reach. LibraryAware offers event templates in a variety of sizes for all social media platforms. Choose a template based on the platform you want to use. Make any necessary changes to the template and then post to social media.

Want to increase patron engagement with your library on social media? Watch our microtraining tutorial on conducting a live social media session.  

Use an event carousel (promotional widget) 


Post digital slides to your website to promote your upcoming events and programs. LibraryAware has digital slide templates in many sizes and aspect ratios.

Follow our steps for creating a digital carousel.

See examples of digital carousels other libraries have created.

Use digital signage

Read more information on creating digital signage

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