How do I post a flyer, poster, and other items to Facebook or Twitter?

You can create posts for social media (Twitter or Facebook) or post an existing item to your library’s social networking sites. Only Publishers and Administrators can post to your library’s accounts.  

Check out our video tutorial on posting to social media:


To post an item (flyer, bookmark, etc.) to Facebook or Twitter:

  1. Click the Promotions icon at the top, left-hand corner of the page to open the All Promotions page.
  2. Open a Promotion by clicking the View Promotion link. 
  3. From the Items page, click on an item to open the Document Details.
  4. Click Post to Twitter or Post to Facebook from the Document Details. This will take you to the Create Social Media page.
  5. Click the gray Account button at the top of the page.  
  6. A list of all authorized accounts for your library will display in a pop-up window.  Select the Facebook or Twitter account that you would like to post to and click the Select Account button.
  7. Enter a message for your post in the Post Content field.  Note that there is a limit on the number of characters you can use in your message.  There is a character count below the Post Content box.
  8. The post will link to the promotional document by default.  To edit the link for the post, click the Edit Link button.  Use the tabs in the Select Link window to link to a book in your catalog, an e-resource at your library, an uploaded file, or a custom URL.
  9. The Images and Attachments field will include the image of your promotional document by default.  If you want to remove the image, hover over that image in the Images and Attachments field and click the X that appears.  
  10. To add a new image, click the + button to add images to your post.  Note, Facebook posts can only include 1 image, and Twitter posts can include up to 4 images. 
  11. From the Image Selector window, select the image you would like to include.  The image will be added to the Images and Attachments field.  
  12. Check Email me when delivery is complete if you want to be notified by email when your post has gone up.
  13. To post immediately, select the Post Now  button.
  14. To schedule a post for a later date/time, select the Schedule For Later radio button. Enter a date and time to publish the post, then click Schedule Post.
    Note: The scheduled time will take into account the time zone that your Administrator set in the Basic Settings. 

After you save the event, you will see the item listed on the Promotion Schedule page. Return to the Items page by clicking on the name of the Promotion from the top, left-hand corner. 

To post an item to Facebook or Twitter directly from the editor:

Note: These instructions apply to templates that use the Lists editor, as well as emails.  

  1. From the Editor, add the content and make the changes to your item.
  2. When you are ready to schedule your item to post, select the Publish to… drop-down, or the Publish menu in the menu bar.
  3. Select either the Facebook or Twitter link.
  4. If you have created a new item, you will be asked to name the item.  Your item will be saved and you will be taken to the Create Social Media page.
  5. Click the gray Account button at the top of the page.  
  6. A list of all authorized accounts for your library will display in a pop-up window.  Select the Facebook or Twitter account that you would like to post to and click the Select Account button.
  7. Enter a message for your post in the Post Content field.  Note that there is a limit on the number of characters you can use in your message.  There is a character count below the Post Content box.
  8. The post will link to the promotional document by default.  To edit the link for the post, click the Edit Link button.  Use the tabs in the Select Link window to link to a book in your catalog, an e-resource at your library, an uploaded file, or a custom URL.
  9. The Images and Attachments field will include the image of your promotional document by default.  If you want to remove the image, hover over that image in the Images and Attachments field and click the X that appears.  
  10. To add a new image, click the + button to add images to your post.  Note, Facebook posts can only include 1 image, and Twitter posts can include up to 4 images. 
  11. From the Image Selector window, select the image you would like to include.  The image will be added to the Images and Attachments field.  
  12. Check Email me when delivery is complete if you want to be notified by email when your post has gone up.
  13. To post immediately, select the Post Now button.
  14. To schedule a post for a later date/time, select the Schedule For Later radio button. Enter a date and time to publish the post, then click Schedule Post.
    Note: The scheduled time will take into account the time zone that your Administrator set in the Basic Settings. 

To create a new Facebook or Twitter Post:

  1. Click the Promotions icon at the top, left-hand corner of the page to open the All Promotions page. 
  2. Click View Promotion beneath the Promotion you would like to post about. 
  3. Click the Create Item button.
  4. Select Social Media Posts from the Create Item drop-down. 
  5. The Create Social Media page will display.  Click the gray Account button at the top of the page.
  6. A list of all authorized accounts for your library will display in a pop-up window.  Select the Facebook or Twitter account that you would like to post to and click the Select Account button.
  7. Enter a message for your post in the Post Content field.  Note that there is a limit on the number of characters you can use in your message.  There is a character count below the Post Content box.
  8. To add or edit the link for the post, click the Edit Link button.  Use the tabs in the Select Link window to link to a book in your catalog, an e-resource at your library, an uploaded file, or a custom URL.
  9. From the Images and Attachments field, click the + button to add images to your post.  Note, Facebook posts can only include 1 image, and Twitter posts can include up to 4 images. 
  10. From the Image Selector window, select the image you would like to include.  The image will be added to the Images and Attachments field.  If you want to remove an image, hover over that image in the Images and Attachments field and click the X that appears.
  11. Check Email me when delivery is complete if you want to be notified by email when your post has gone up.
  12. To post immediately, select the Post Now button.
  13. To schedule a post for a later date/time, select the Schedule for Later button. Enter a date, and time to publish the post, then click Schedule Post.
    Note: The scheduled time will take into account the time zone that your Administrator set in the Basic Settings. 

Scheduling the post will take you to the Promotion Schedule page with the item listed on the date it is scheduled to be posted. 

Return to the Items page by clicking on the name of the Promotion from the top, left-hand corner. 


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When I post to Facebook, where will the post link to?

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