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What is an Opt-In Page link and how do I generate one?

← Managing Subscribers

Opt-in pages are webpages where your patrons can "opt-in" to receive library communications, like newsletters or promotional emails that your library sends to specific interest groups. Every LibraryAware account comes with a standard opt-in page, like this one.  

To sign up for these communications, your patrons will be asked to provide their name (optional) and email address. We require a "double opt-in," meaning that when a patron subscribes via a page in LibraryAware, they will be sent a verification message to their email address.


NOTE: Only users who are assigned the Administrator role will have access to the Opt-In Pages page.


There are two ways to get the link for your library’s default opt-in, or subscribe, page:

From the SUBSCRIBERS link on the navigation toolbar



  1. Select Subscribers from the top of LibraryAware.


  2. Select the Opt-In Pages link on the left.


  3. On this page, under Standard Opt-in Page, you will see your options for creating your opt-in page:

    • Remove styling and branding - Select this option to remove all styling and branding to better display on your website. This option is recommended if you are embedding your opt-in page into your website using iFrames.

    • Select the information that you want to display on your opt-in page:  
      • Newsletter Lists & Interest Groups
      • Newsletter Lists
      • Interest Groups

  1. Copy the URL for the subscribe link and send it to your webmaster to have the link added to your library’s website.  You can also use it in widgets to promote your lists and include it in the newsletters you send to patrons.

If you would like to edit the header or the intro text for the default opt-in page, see How can I customize my default opt-in and subscribe pages?. 


NOTE: Unless the Remove styling and branding checkbox was checked, the Default Branding will appear at the top of the opt-in page. Administrators can change branding sets or edit branding at the Branding page under the ADMIN link on the navigation toolbar.


From the NEWSLETTERS link on the navigation toolbar




  1. Select Newsletters from the top of LibraryAware.

  2. Select the Newsletter Lists link on the left.

  3. Select the Get button.

  4. Select Opt-In Page.

  5. A pop-up window will display with the URL for your subscribe link. On this page, under Standard Opt-in Page, you will see your options for creating your opt-in page:

    • Remove styling and branding - Select this option to remove all styling and branding to better display on your website. This option is recommended if you are embedding your opt-in page into your website using iFrames.

    • Select the information that you want to display on your opt-in page:  
      • Newsletter Lists & Interest Groups
      • Newsletter Lists
      • Interest Groups

  6.  Copy the URL for the subscribe link and send it to your webmaster to have the link added to your library’s website.  You can also use it in widgets to promote your lists and include it in the newsletters you send to patrons.  


If you would like to edit the header or the intro text for the default opt-in page, see How can I customize my default opt-in and subscribe pages?. 


NOTE: Only Subscriber Interest Groups set as Active and Newsletters Lists that are set to be included on the opt-in page will be available on the opt-in/subscribe page. 






Related Topics & Articles

How can I customize my default opt-in and subscribe pages?

How do I create a custom opt-in/subscribe page?

How do I create a new Subscriber Interest Group?

How do I add my library's branding?

How do I edit my library's branding?





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